Advertisements
Sourced Online
Water Bottle
Hydroflask
Visual Appeal
Product Interest
Would I buy? Yes
Not only do I like Hydroflasks (having owned one before) and only use reusable water bottles, but I also love how they've collaborated with the Snowboarding team and created an eye-catching film. I go skiing/snowboarding often, so I'm genuinely invested in the video too.
Overall Success of Ad
Water Bottle
Hydroflask
Visual Appeal
Product Interest
Would I buy? Yes
Not only do I like Hydroflasks (having owned one before) and only use reusable water bottles, but I also love how they've collaborated with the Snowboarding team and created an eye-catching film. I go skiing/snowboarding often, so I'm genuinely invested in the video too.
Overall Success of Ad
Face Cream
Drunk Elephant/Sephora
Visual Appeal
Product Interest
Would I buy? Yes
I love skincare/makeup and enjoy browsing through Sephora for fun. I am actually running out of my moisturizer so the timing of this ad was perfect. I've never purchased from this brand before, but I've heard of it and wouldn't be opposed to trying. I like that the ad shows the texture of the product, not just the packaging. The pink and blue colors pop and make the ad stand out.
Overall Success of Ad
Water Bottle
Hydroflask
Visual Appeal
Product Interest
Would I buy? Yes
Not only do I like Hydroflasks (having owned one before) and only use reusable water bottles, but I also love how they've collaborated with the Snowboarding team and created an eye-catching film. I go skiing/snowboarding often, so I'm genuinely invested in the video too.
Overall Success of Ad
Commerce Platform
Shopify
Visual Appeal
Product Interest
Would I buy? No
I will not be starting a business anytime soon, so I do not have an interest in this. I liked seeing "real" users of the product, but the ad did not keep me engaged and was long.
Overall Success of Ad
Online Library
Audible
Visual Appeal
Product Interest
Would I buy? Yes
I've heard of Audible before because I love reading, and have definitely thought of joining before. However, this ad does nothing to interest me in the company and its services. It is too bland, monochromatic, and nonchalant. If I didn't have prior knowledge of this company, I would not look twice.
Overall Success of Ad
Sports Bra and Leggings
Lululemon
Visual Appeal
Product Interest
Would I buy? Yes
The cinematic, artistic look of this ad makes it engaging and enjoyable to watch. The product - the leggings and sports bra set - isn't the focus, but the overall mood of relaxation and nature is. It makes me think I'm watching a film and not an advertisement for a product.
Overall Success of Ad
Digital Design and Editing Program
Adobe
Visual Appeal
Product Interest
Would I buy? Yes
Whether it's for class or for fun, I'm always being creative online, and so this ad is perfectly targeted. If I didn't already have access to the Creative Cloud because of CMU, I would definitely want it, and possibly buy it myself.
Overall Success of Ad
Teeth Whitener
HiSmile Teeth
Visual Appeal
Product Interest
Would I buy? No
I like that the girl is talking to me while reviewing the product, and we see in real-time how the product is used and the results of it. However, I personally am not interested in buying extra products just to whiten my teeth.
Overall Success of Ad
Credit Card
American Express
Visual Appeal
Product Interest
Would I buy? No
I'm assuming this ad popped up because I do a lot of online shopping on my laptop. I like the gold color; it stands out and makes me think of money. I also work jobs, so need to have a way to store my money. However, I already have a debit card and do not need another anytime soon.
Overall Success of Ad
Short-Term Housing
Airbnb
Visual Appeal
Product Interest
Would I buy? Yes
The ad is interesting, having a simple but effective animation. I travel often, so I've used Airbnb in the past and would do so again. Seeing this ad reminded me of how much cheaper it is to stay at an Airbnb rather than a hotel, and how much space is provided too.
Overall Success of Ad
Homework Help
Chegg
Visual Appeal
Product Interest
Would I buy? No
I am a student, but am not exactly interested in homework help, or paying/subscribing for it. However, I can see how it would be attractive for other students, especially non-art students who have more academic homework than I do. As an art student, the colors and image do not appeal to me.
Overall Success of Ad